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1 min readAyush

How much does an AI chatbot actually cost?

A plain-language look at what drives chatbot pricing — and why a single number on a website is rarely the whole story.

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People type “how much does a business chatbot cost” into Google because they want a number before they talk to anyone. Fair. The honest answer is: it depends on the job the bot has to do, not on a generic “chatbot” line item.

What actually moves the price

A bot that answers three FAQs on a marketing site is a different product from a bot trained on your internal documents, talking to customers on WhatsApp, and handing hot leads to sales.

Typical scope questions:

  • Where it lives — website widget, WhatsApp, Telegram, or more than one
  • What it knows — a short FAQ list vs. a private document set (RAG)
  • What it does after the chat — capture a lead, book a slot, or just answer
  • Who maintains it — launch-only vs. ongoing updates as your content changes

Until those are clear, any rupee figure is a guess. Guessing on a live site is how agencies end up arguing with clients later.

How we talk about price at Aura

We publish starting-from figures on the services page once the team confirms them. Until then those cards say TBC on purpose. After a short consult you get a fixed-scope proposal within 48 hours — a number tied to a written build, not a sliding hourly clock.

If you want a quote for your case, send a paragraph about the job. That is enough to start.

What this post is not

This is not a price list and not a case study. It is a placeholder so the blog route works while real articles land. When you replace it, keep claims to things we actually deliver.

Building something in this space? Tell us the job in a paragraph.

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